Nowadays there is no doubt that the world will ever be the same as it was a few months ago. All the more we should rebuild it in a smart way.
Let’s change cars into bicycles and scooters, coal mines into windmills and huge planes that generate enormous carbon footprint – into ecological trains of the future.
LEGO® considers children to be the builders of the future world, because the future is in their hands. That’s why the way they see the world and how they want to rebuild it is so important to us. We want to show them the right way.
Nowadays there is no doubt that the world will ever be the same as it was a few months ago. All the more we should rebuild it in a smart way.
Let’s change cars into bicycles and scooters, coal mines into windmills and huge planes that generate enormous carbon footprint – into ecological trains of the future.
LEGO® considers children to be the builders of the future world, because the future is in their hands. That’s why the way they see the world and how they want to rebuild it is so important to us. We want to show them the right way.
Before our reality had changed, in the beginning of February 2020 there was LEGO® bricks exhibition on the National Stadium in Warsaw – one of the biggest in Europe. During that event we organized educational workshops for children.
Ecologists and futurologists gave young constructors Green Instructions and told them what needs to be changed to make the world a more beautiful place and let it simply survive. Watch the video from our rebuilding the world workshops.
During the workshops incredible constructions has been created from rebuilt LEGO® sets. We took photos of them and they’ve became a significant symbol of our campaign – in social media, on posters and at stores.
During the workshops incredible constructions has been created from rebuilt LEGO® sets. We took photos of them and they’ve became a significant symbol of our campaign – in social media, on posters and at stores.
Our Green Instructions show how to use the same bricks to rebuild standard LEGO® sets into ecological constructions.
New Green Instructions are being created all the time to let more and more children try their luck at rebuilding the world for good. Thanks to them we are able not only to rebuild existing sets but also get inspired how to create ecological constructions from basic bricks.
Our Green Instructions show how to use the same bricks to rebuild standard LEGO® sets into ecological constructions.
New Green Instructions are being created all the time to let more and more children try their luck at rebuilding the world for good. Thanks to them we are able not only to rebuild existing sets but also get inspired how to create ecological constructions from basic bricks.
Today the whole LEGO® Group is powered by 100% sustainable solar and wind energy generated by LEGO® windmills (the real ones).
We’ve also started rebuilding the world with bricks production. We’ve already created revolutionary batch of 80 types of bricks made from renewable polyethylene based on sugar cane, entirely eco-friendly. It stands for 2% bricks manufactured by us, but by 2030 all LEGO® bricks will be made from ecological materials.
By 2025 we will exchange our current packages for 100% eco-friendly ones.
We also remember that LEGO® bricks are multigenerational toys. That’s why REPLAY program starts all over the world. Its goal is to pass bricks on to different children.
Today the whole LEGO® Group is powered by 100% sustainable solar and wind energy generated by LEGO® windmills (the real ones).
We’ve also started rebuilding the world with bricks production. We’ve already created revolutionary batch of 80 types of bricks made from renewable polyethylene based on sugar cane, entirely eco-friendly. It stands for 2% bricks manufactured by us, but by 2030 all LEGO® bricks will be made from ecological materials.
By 2025 we will exchange our current packages for 100% eco-friendly ones.
We also remember that LEGO® bricks are multigenerational toys. That’s why REPLAY program starts all over the world. Its goal is to pass bricks on to different children.
